Blog 11 CASE STUDY 2 Emil Nava

Emil Nava

Began as a runner for film production companies

Worked for Blink Productions

Now freelances for OB Management

After working as a runner graduated to Assistant Director (A.D.) where he would manage the video shoots

He signed to Academy – who are the biggest music video production company

Then worked for Between the Eyes and now works mainly for Pulse

Emil’s first budget was for the band Kid British and the track Our House

•Budget - £20,000

•Location – Manchester

•Cast – local people

•1 day for filming

•2/3 days for editing

•10 days pre-production

•Demonstrates the very tight timescales involved

Below is a video of Nava explaining on how to be a successful video director.

Below is a video where Nava is in an interview speaking on his videos and how successful they are.

Below is a Jessie J song, Nava created the video.

At his busiest Emil has made 24 music videos in one year

When he began shooting videos for independent labels the budget would be as low as £5,000 to £10,000

His most expensive video to date has been for Jessie J and the budget was £160,000 

shot list

Shot List
Scene	Shot Number	Description
	1 2 3 4 5 6 7	A medium shot of instruments being prepared Guy 1 rage out of an office, as guy 2 shouts, in close-up. Cut to Guy 1 at home getting moaned at, in long shot Cut back to music room, various angles. Cuts to being moaned at in closer shot. Guy 1’s POV of him walking down the street Back to the band

shooting schedule

Day	Scene	Location	Equipment	Costumes	Props	Cast +Crew
Saturday 29th Sunday 30th Sunday 30th Monday 1st	Scene 1 Scene 2 Scene 3 Scene 4	music rooms Office House Music room	Various instruments and camera. Multiple pieces of camera equipment. Camera equipment. Various instruments and Camera equip	Smart casual Officewear Casual wear Smart casual	Instruments. General office content. Empty bottles Instruments	Darren, Grant, Connor and various classmates.(Same throughout)

Seven days music video lyrics

I don't really want to
I don't really need to
Really would have been to
Cause it still won't please you
Know the path i'm going down
Know the way i want to live
So yo don't have to try in the
Sea of emptiness

Chorus (P1)
You only have one chance in life
So make sure that you get it right
so what you really want to know.

Chorus (P2)
So don't give up.
Don't give in
Don't let all the people in
Make you feel like
you were wrong
You were hooolding on


   This is not about me
This is not about you
Open up your eyes and see
You know what you need to do

Chorus P1
Chorus P2
Chorus P2
Chorus P2

gaining permission

The band from unsigned.com have been inactive since 2009 it was very hard to contact them, all of their social network accounts have been closed and all we had to go on is an email address. I sent them the email above a number of weeks ago therefor i can safely assume that they no longer use this email or don't monitor it, as i have made every effort possible to contact them i will continue to use their music anyway.

MUSIC VIDEO- COSTUME AND PROPS

Props; As we will be inside a house at some point in the video there will be home stuff such as tvs, chairs and tables.

Character Name: Singer
Costume: A variety of clothes, including, casual wear such as Jeans and hoodie, and more formal gear, such as shirts and trousers.	Props: Guitar Microphone
Character Name: Guitarist 1
Costume: Formal wear,Shirt and formal trousers	Props: Guitar
Character Name:  Drummer
Costume: Formal wear, shirt trousers, possible tie.	Props: Drum kit, cymbals.

Props: Drums

No props

potential tracks for music video

The first potential track don't give up by a unsigned band called seven days, this is a good potential track as it has a good pace to lip sync to and the lyrics make it quite easy to make a convincing video for.

The second potential track is breathe by another unsigned band known as The river, this is an okay track as it can be lip synced to however it is a little more complex and its harder to make a good music video for.

The final potential track is zombie by an unsigned band called mister, this would be a good song to lip sync to and make a video to however i feel this song is too slow and the video would be boring.

Blog 9 Katy Perry

•Target audience = young girls (14-17).

•Katy Perry has to:

• a) be like an older sister / friend

• b) reflect some of the anxieties young girls have

•c) be someone young girls can admire and want to be (appear sexy in a non-threatening way).
•Download and analyse each of these Katy Perry videos. As part of your analysis refer to Goodwin’s 5 characteristics).

Goodwin's five characteristics are;

Screens
Links between visuals and lyrics
Different genres have their own styles in music videos
Voyeurism, particularly in the treatment of women.
Close ups of the artists. 

•.Music videos demonstrate genre characteristics 

(e.g. stage performance in metal video, dance routine for boy/girl band).

There is a relationship between music and visuals
(either illustrative, amplifying, contradicting).

• The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work (a visual style and ‘fireworks’?).

 There is frequently reference to notion of looking (screens within screens, telescopes, looking into the camera etc) and particularly voyeuristic treatment of the female body. Katy Perry’s videos appear ‘Feminist’ but she also appears ‘sexy’ in parts.

There is often intertextual reference (to films, TV programmes, other music videos etc – “Wide Awake” refers back to “California Girls” and “Firework”). 

3. The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work (a visual style: think Michael Jackson’s white shoes or glittered glove, Bono’s sunglasses, Gaga’s whacky and frequent costume changes; think poses, dance moves etc).

4. There is frequently reference to notion of looking (screens within screens, telescopes, looking into the camera etc) and particularly voyeuristic treatment of the female body.

5. There is often intertextual reference (to films, TV programmes, other music videos etc). 

•Target audience = young girls (14-17).

•Katy Perry has to a) be like an older sister / friend b) reflect some of the anxieties young girls have c) be someone young girls can admire and want to be (appear sexy in a non-threatening way).

•Download and analyse each of these videos. Analyse (use Goodwin’s six characteristics).

Last Friday Night (2010)
Not afraid to be ugly (braces) – becomes beautiful.
This song shows that even if you dont feel beautiful now you will one day. It also shows that people dont care about looks and aslong as you are happy within yourself people will like you.

•“Hot and Cold” 2008

•Presents herself as a victim – slightly comic – everybody’s friend – laugh at herself?
•Last Friday Night (2010)
•Not afraid to be ugly (braces) – becomes beautiful.

Gives young girls who are in-confident the confidence that someone will find them attractive.
This is a typical Katy Perry song, the message is very empoweringand is mainly about giving people confident and you can tell it is something she is very passionate about.

• Wide Awake” 2012

•Reconnecting with teenage fans – almost an apology – Russell Brand figure – female empowerment. This video is showing people that she is back to how she was before, and that she has learnt from her mistakes.
She is showing she is again all about the music and connecting with the fans.

•“Roar” 2013

•High production values – special effects – message similar to Firework video– self empowerment – positive message – don’t need men! – humor once again – elements of being sexy but for herself not to attract a man– look at how clothing changes.

•“California Girls” 2010
•New – sexy image (Dating Russell Brand) – alienate young audience?
Here Katy Perry is dating russell brand and this video looks as if she is trying to appeal to men and is very sexualised. THis video is very different to her others and this looks asif Russel has changed who Katy is.

•“Firework” 2010
•Celebrate difference – positive message – empowering to young girls? Look at lyrics.
Here Katy has broken up with Russell brand and this video looks asif she has found who she really is again, and instaed of being sexualised, this song is mainly about the positive messages that no matter who you are you can shine.

Music video location sheet

Location Visit Sheet Programme Title: Seven days music video Client: Connor, Darren and Grant Writer: Seven days Producer: Grant Director: Darren Date: 11/11/14

Rough Sketch/Explanation of location and key points to note We want to film in some built up area to add pace to the scene and also a wide-open spaced area. Access to location via: We will use public transport in order to get to the location(s) that we want the film our video in. Name and number of location contact: As we are filming in a public place there is no need for a location contact.

Health and Safety Issues to note: ●      Always be careful when working on wet ground to avoid slipping. As we are in a public place there will be obstacles that we will need to avoid e.g. lamp posts and cars.

Potential Filming Problems: ●      Members of the public may cause a problem as we will have to avoid getting them in shot, which could be difficult especially in the built up locations that we were planning on filming.

Additional Notes: keep an eye on the weather forecast as we don’t want to risk damaging any camera equipment. Camera, Tripod and a monopod. Potentially a dolly

Britney Spears Hold it against me analysis

 “Hold It Against Me” races from scene to scene at a dizzying pace, this give the video a fast paced fell to match the pace of the song.
When the video first starts you see her and some back up dancers in rehearsal, this makes the audience see that Brittney lives in a fake world.
The video is clearly aimed at a mature audience as we see Britney is a very sexual way, it shows us that shes grown up a lot since the days of "Hit me baby one more time".
Product placement is used excessively in the music video one review said, " The product placement.Too much. Way too much. From PlentyOfFish.com to Sony to Britney’s latest fragrance, Radiance (I have less of an issue with that last one), the clip is completely mired in clunky, obvious references to the products funding the production.

And while I realize that brand marketing continues to evolve with the digital revolution, there’s simply got to be a more subtle way to go about it without completely shattering the illusion of the world created within a music video. Sadly, these jump cuts entirely disrupt the flow of the video."

The low camera angles shows us how the public have built her up to be something she can never be as their expectation is so high.