Friday, 7 November 2014

Britney Spears Hold it against me analysis

 “Hold It Against Me” races from scene to scene at a dizzying pace, this give the video a fast paced fell to match the pace of the song.
When the video first starts you see her and some back up dancers in rehearsal, this makes the audience see that Brittney lives in a fake world.
The video is clearly aimed at a mature audience as we see Britney is a very sexual way, it shows us that shes grown up a lot since the days of "Hit me baby one more time".
Product placement is used excessively in the music video one review said, " The product placement.Too much. Way too much. From PlentyOfFish.com to Sony to Britney’s latest fragrance, Radiance (I have less of an issue with that last one), the clip is completely mired in clunky, obvious references to the products funding the production.
And while I realize that brand marketing continues to evolve with the digital revolution, there’s simply got to be a more subtle way to go about it without completely shattering the illusion of the world created within a music video. Sadly, these jump cuts entirely disrupt the flow of the video."
The low camera angles shows us how the public have built her up to be something she can never be as their expectation is so high.


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