Constructing the advert

Constructing the advert was a long process that we found quite difficult. This was because we had very limited Photoshop skills, to fix this we needed to go back to it multiple times in order to get it to a reasonable standard and learn how to use Photoshop on the Macs.

To get inspiration for my magazine advert I looked at real adverts and the adverts from previous year groups. I saw that all of the adverts featured a qr code and a website, which mine did not so it looked unprofessional.
To make the advert better me and my group went and took some group photos for the main advert image, we then removed the background and placed the image onto a backdrop that matched the theme of the song. I then created a qr code and added a website to make it look like a REAL advert.
Below is an early version of my advert cover, this one wasn't very good but was a good way to learn how to use the Photoshop software.

Overall I feel that the magazine advert is okay. The band shot shows that the band doesn't take itself too seriously in contrast the background shows that the song covers a serious topic. There is an iTunes advertisement, QR code and a website link. If i were to do it again I would use a better font and maybe use a better band shot just to give it the "extra" bit of professionalism.

I would make the website a little smaller.

 

Below is the final magazine advert;

 

Storyboard

Below is our storyboard. Shot duration is rough estimate.

Editing the music video

Editing the music video was a long and tedious process. This was because we had to have so many cuts in order to fit the pacing of our song. This was okay it was just our lack of shots that made it difficult to stick to this fast pacing, because of this you do see some repeated shots in the finished products but we got away with it a little bit due to the repeated shots being mainly band room footage so it still looks natural.

Below is a photo of me doing the music video.

When editing the video we had a play around with transitions and video effects to try and make our footage look a little more interesting, however when showing this to a small audience nobody liked the transitions and it looked as if it slowed down the pace of the editing whilst the some was very fast paced. We therefor decided that in our final piece we would have no video transitions or effects at all, this made our music video look a lot faster and more convincing as a music video.

Whilst editing our video I got a lot better at using the editing software which made the video look a lot smoother, this is because I learnt how to use all of the things that Adobe Premier Pro had to offer.
As a result I feel that the music video is very good and is the best product that I have made including last years thriller.

Overall I feel that our final product was very good, this is down to good shots and good editing. The music video would have been a lot better if we had more shot variation however this was not possible due to camera issues when filming and lack of time. If we had more time our final product could have been even better with a wide range of locations and more creativity, this had to be limited to to time and location constraints.

The video editing software that we used was Adobe Premier Pro, Below is screenshots from video editing.

Below is my finished music video.

Filming the music video

Filing the music video was a difficult and time consuming process. this was because it is hard to create a good music video that includes key conventions. We also had to overcome things such as weather and lighting difficulties as well as travelling to locations at a convenient time for everyone.

We also had to take in consideration how congested the place was as we didn't want random members of the public in our shots. Another difficulty was transporting the camera equipment, as we were travelling on crowded buses it became a nuisance to try and keep things such as the tripod out of peoples was.

The filming process was made a bit simpler by the use of high quality cameras and basic camera accessories such as a tripod, this guaranteed steady shots that would have been otherwise impossible. Even though we got good shots when we got to the editing stage we found that we did not have enough shot variation. This meant we had to go out again to get more footage in more locations, When we came to uploading our new footage we found that the camera didn't catch any of the footage, we later found that it was because the camera had ran our of storage however we didn't get no warning message so all of the footage from that day was lost. At this point we had no more time to film so had to use the footage we did have to the best of our abilities, this can be seen as our video has some repeated shots, mainly band room footage.

Below is an image of the group members just before filming commenced.

A problem we had whilst filming outside was the noise level, as we were playing the song in order for me to lip sync the sound became unhearable which meant I had to learn the song word for word and time it perfectly. The inside shots, the band scene, was much easier as it was a quiet environment with loud speakers.

Before creating our final piece we made a rough cut and showed it to a small audience, the feedback informed us that overall our video was good however they didn't like the video transitions and effects that we had on as it made it look more like a story instead of a music video. soin our final piece we had to video transitions, this gave our product a faster pace and look more convincing as a real music video.

Below is the rough cut;

Overall the shots we got were good thanks to a high quality camera and some smart camera positioning, this gave us the ability to create a quite convincing music video. We also knew that any problems we had with the footage could later be fixed during the editing stage, such as poor lighting.

Below is our final product.

Digipak

Finished music video

music video rough cut

After showing our video to other classmates we found that overall people thought the video was okay however the general consensus was that the transitions and video effects ruined a generally okay video.