Promotion videos are made for publicity, which helps make money and increase sales.
Synergy
The music video only exists as one strand of multimedia campaign. Its just one way that a song is promoted.
The music industry as a while has a relationship with a number of different media, these include; radio, TV, print, media, film and new media.
There is often a clear sense of synergy across a number of platforms.
An example where a film is used to promote a film is Skyfall, Adele sang the opening song to this and in the music video it shows out takes from the film.
This video promoted the film Four weddings and a funeral, this song was responsible for the films big success. Before this song was released the film was failing. This promoted the film by showing small clips from the film and the films success further promoted the music. This song spent 19 weeks in the chart before the band pulled it as they felt it had been over played.
If a piece of music is used in a good way in a movie it can persuade people to go out and buy that song or maybe even the whole album by that artist.
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